Keepin’ your .jpegs cool

The What, Why, and How surrounding the NFT self-custody notion.

As the burgeoning NFT markets continue to expand and attract new institutional investors, new tools and services are also expanding into the field to sustain a healthy market. Ignorance and careless is rampant among retail investors when it comes to proper storage of their NFTs. Theft of NFTs is becoming a norm as the attack surface for nefarious actors become wider.

In this piece, a novel approach to storing NFTs in a offline, “cold” manner is outlined as a call to action among serious high-net worth and institutional investors. The margin for mistakes and mishaps is essentially zero for this target demographic. We’ve covered industry intel on improperly managed NFTs and how an analog vault strategy with full liability coverage and accurate valuations is the best fit for certain investors.

About us

Ballet is a U.S. company that provides simple and secure cryptocurrency storage solutions for the global mainstream market. Ballet is the team behind the world’s first multi-currency, non-electronic, physical crypto wallet. The company was founded in 2019 by Bobby Lee and an international team of cryptocurrency industry veterans. Ballet is headquartered in Las Vegas, Nevada in the United States, and has an office in Shanghai, China.

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Keepin’ your .jpegs cool was originally published in BalletCrypto on Medium, where people are continuing the conversation by highlighting and responding to this story.