WHAT IS DIGITAL MARKETING

1. Marketing in Simple Terms

It is important that we know the meaning of marketing and the reason why it is of great importance to the success of any business or company.

In the old days, before the sophisticated invention of social media and other technology in marketing, the older men were able to engage in buying and selling and, more importantly, in the advertising of their goods through word of mouth, hawking, writings on walls, stones, etc. They did this because they understood that for sales of their goods to happen, someone had to know that they had those goods to meet the needs of their customers, hence the need for marketing.

Marketing can be said to be a way of persuading consumers to purchase their goods and show loyalty to a certain business. It can also mean the process of generating, conveying, delivering, and exchanging valuable offerings.

2. Digital Marketing Explained

In layman’s terms, “digital marketing” is a way of using digital technology to advertise your products and services to potential customers.

“Digital marketing” is any time you use the Internet to educate people about your company and engage potential customers. You can utilize any form of digital marketing channel, including social media, email, and content marketing, etc.

THE IMPORTANCE OF DIGITAL MARKETING

It is crucial that the need for digital marketing be known in order to maximize its potential. There are a lot of advantages this invention has brought to the business world, to mention but a few.

Moving toward digital marketing makes sense for a variety of reasons. It is an easier and cheaper way to interact with a larger audience. Let’s explore further to learn why and how digital marketing functions.

1. Reduce Advertising Expenses

Digital marketing helps promote small businesses and companies who have not grown to the level of affording traditional marketing for example, the use of billboards, newspapers, etc. It’s a way of reaching a larger audience at a lower cost.

2. Reaching A Bigger Audience

Getting people to be aware of your products, goods, and services and allowing them access to the information that will persuade them into becoming customers all lie within the confines of digital marketing, which has little cost and a larger reach.

Because you can reach more individuals online, digital marketing transcends the bounds of your physical location. When prospective customers access the internet using their mobile devices, you may stay in touch with them wherever and whenever you want.

This makes you or your business always available and accessible at all times, and this information attracts customers.

3. Identify Your Ideal Clients

Conventional marketing techniques like radio ads and billboards may be a blind leap of faith. Although you might have a particular target market in mind, you can’t be sure if those marketing channels actually reach them.

It is simpler to make sure you reach the correct audience for your content thanks to digital marketing. By using search engine optimization (SEO), you may reach customers who are actively looking for what you have to offer. The ability to target the kind of customer who will be interested in your goods and services is also provided through pay-per-click and social media techniques.

4. Marketing Analysis

It is important to be able to measure your level of growth and this can be done when you can trace the audience who responded to your adverts. Digital marketing helps in being able to track your audience, their response and know your potential customers.

5. Provide Customers with A Successful Platform for Customer Engagement

Through digital marketing, you can not only connect with the clients who are most likely to be interested in your goods or services but also solicit their opinions. Get insightful knowledge about your brand by having a live, one-on-one chat. You won’t have access to this advantage through conventional marketing strategies.

EXAMPLES OF DIGITAL MARKETING

1. Email Marketing

When potential customers appreciate your company enough to sign up for your mailing list, email marketing is a great approach to increase interest and awareness among them.

A savvy digital marketer builds their email list of leads by utilizing a range of marketing methods. Provide interesting content for your target audience in order to make them interested in what you have to say and help you establish an email list.

You must create intriguing subject lines for your emails to your email list subscribers and decide when the best time is to send them. The goal is to use emails to strengthen client relationships and increase consumer loyalty.

The contents of your emails can be:

● General newsletter information from your business

● New product and or service announcements

● Special event invitations

● Coupons and special offers

2. Social Media Marketing

Popular social media channels include:

● Instagram

● Twitter

● LinkedIn

● YouTube

● Pinterest

● Facebook

The accessibility and affordability of social media are its main advantages. Your goal when marketing on these platforms should increase brand recognition and foster social trust among your followers and the larger online community.

3. Search Engine Optimization

In order to reach more potential clients, SEO employs strategies that help you rank higher on search engine results pages. On-page SEO includes everything you do to attract visitors to your website, such as creating compelling content and having a beautiful website. Everything you do to promote your website off of its pages, including building links, is known as off-page SEO.

CONCLUSION

Digital marketing is the most cost-effective and time-efficient way to promote your brand and raise online and global awareness for your business and company. You can conveniently track your growth, sustain your level of communication with your potential customers, and gain their trust even with or without seeing them physically. The technology has smiles on us, we can harness its power for our profits.