by @JadeLi1005 and @FriedWagyuu

TL;DR

• LonelyPop is a flagship project offered by 0xStudio with rich KOL resources
• 0xStudio is an NFT incubation service provider, with experience with 3Landers
• The website creation and arts have a high-quality design with popular styles
• The price have not been pumped so far and is stable during last 48 hours

Basic Info

Website: https://lonelypop.com/
Twitter: https://twitter.com/LonelyPopNFT 109K Followers
Discord: https://discord.com/invite/lonelypop 68K Members
Total Supply: 10,000
Initial Price: Private Sale 0.075 ETH; Public Sale 0.15 ETH
Current Floor: 0.22
Trading Volume: 1084 ETH
Holder Count: 4.85K (with 12 Whales and 486 Blue Chip Holders)
(as of 0:00 June 6, 2022, Hong Kong Time)

About the Project

LonelyPop is a community-centred NFT collection. The story is built around the artistic expression of loneliness and the idea that we can all be “LonelyTogether.” LonelyPop is the flagship project of Noinah (@BushRobins) and 0xStudio (@0xstudio). LonelyPop was created to highlight the importance of mental health, and specifically, the challenges loneliness poses to mental health.

Price Charts

As of June 22, the average price of transactions is 0.24 ETH. The listing price is relatively dense and no obvious signs of huge incoming funds. The main reason may be that the project is yet to be revealed, coupled with the DC chat channel being temporarily closed, and most holders are in a wait-and-see attitude.

What is 0xStudio

0xStudio is an incubation platform offering a complete solution for NFTs, proposing Web3-as-a-service (WaaS) and providing projects with Web 3 growth strategies, assistance in developing smart contracts, generating artworks, token economics design, pricing strategies, revenue optimization, and other services. Its OG pass currently has a floor price of 1.3 ETH, which is significantly lower than the initial price of 1.8 ETH. 0xStudio’s three founders are all veteran Web 3 players. The CEO, radiosolace, has 18.2k Twitter followers (@radiosolace). He/She is also a seasoned NFT collector and Crypopunk holder. The CCO is Delta, who is also the Partner & CIO at Delta Neutral DeFi Fund (according to Twitter Profile @0x0b5). And, the COO is REi, who holds a PhD from MIT and is a Web 3 product manager (@rei_0xstudio).

0xStudio currently offers three types of incubation strategies:

1. Co-creation: participate in the whole process of project creation, from picture design, roadmap development, and technical services to business cooperation, project management, etc., to provide complete solutions for partners. Projects include:
   0xOG Pass — Floor Price: 0.99 ETH; Twitter Followers: 36.9K; Volume: 2.1K
   LonelyPop — Floor Price: 0.22 ETH; Twitter Followers: 110K; Volume: 1K
2. Technical partnerships: provide long-term and stable in-depth technical services and project consulting services.
   3Landers — Floor Price: 0.6 ETH; Twitter Followers: 72.9K; Volume: 34.5K
3. Distribution partnership: provide technical and industry services for the project in the release and development phase.
   Ugly People — Floor Price: 0.015 ETH; Twitter Followers: 67.3K; Volume: 2.3K
   Dreamy — Twitter Followers: 28K
   Yokee — Twitter Followers: 59.8K

Comparing the projects that have been offered so far, only 3Landers has achieved decent results, with the floor price reaching a maximum of 1.8 ETH. Ugly People’s highest price was around 0.3 ETH, but now it has fallen to 0.012 ETH. 0xStudio’s projects are generally popular at the beginning, along with the pumps of floor price. But after a while, the floor price starts to fall. LonelyPop, as the first co-creation project of 0xStudio, is given high expectations by the market.

Roadmap

Community Building

From the very beginning, we have planned and dreamed to build a project where people can be #lonelytogether. We believe that with Noinah’s amazing art and the capability of 0xStudio joined with our amazing friends across Web3, we will develop a unique community that welcomes everyone, and provides a place to call home. Community is the center of everything else we could hope to do, and the LonelyPop art is the common piece that brings everyone together.

Brand Building

Following mint, our plan is to build LonelyPop into a lifestyle brand. In fact, we have already secured collaborations which will push us to a position where we can jumpstart LonelyPop as a Web2 brand while thriving in Web3 simultaneously. As aforementioned, fashion is an important element in the collection. It will play an immense role for our brand-building journey. And by positioning ourselves as a fully functioning brand, it opens doors to various opportunities we want to explore. More details to follow in the future.

More than a Brand

For the foreseeable future, LonelyPop wants to make a difference in this world. We want to be not only an emerging brand, but also a platform that provides support to elevate the mental health of people whoever possible. We will explore how to best mobilize these efforts which could mean that our initiatives could range from donations to relevant foundations, conducting meaningful irl events and activities, setting up a social enterprise with specific target to address mental health, and more. In the long-term we hope for LonelyPop to be more than just an NFT collection; we want it to be a force and community for good in this world.

Team

Founder and Artist — Noinah

Noinah is a Thai illustrator with multi-decade career in art. He is an introverted ponderer who loves to explore and convey the emotion behind loneliness & quietness via art. Drawing has been the gateway for him to speak more with the outside world, as he tends to be a more shy & quiet individual. Over time, with growing responsibilities and the business in life Noinah became stronger, but lost touch with his true self. He found it purposeless and hollow. Discovering the NFT space has helped him to to revisit his true self, and has driven him to speak the unspoken stories of his life and the world around him. Up until now, he has mainly released his work on Foundation. Now, LonelyPop is the project through which he has chosen to fully express his heart, and convey everything in his mind for the world to enjoy and engage with.

Head of Business Development — Radiosolac

CEO of 0xStudio, see “What is 0xStudio” section for team info.

Final Thoughts

As a project built during the bear market, LonelyPop’s market performance is relatively well. 0xStudio has invested a lot of resources in the project, hoping to replicate the success of 3Landers. In the current market environment, LonelyPop is gaining sustained attention with a stable floor price and trading volume, while a large number of retail investors are still cautiously watching.

This article is a part of the intern research program and we do not offer any financial advice for retail investors. TKX Capital has no affiliation with LonelyPop or 0xStudio.